Avanacar Limited, took over the operation of the Citroën dealership at Airside, Swords, as of Monday, May 29 2017. This development followed the purchase of the site by Avanacar Limited in July 2016. The former Citroën Dublin dealership was operated by IM European Motors Ltd (IMEM) since October 2015 as part of its takeover of the distribution business of Citroën Ireland from PSA. Now under new management Airside is the new name for Citroen (cars & commercials) in Dublin. Dealer Principal Damien Smyth and sales manager Karl Larkin bring a wealth of experience to the Citroen brand. We extend a warm welcome and have encourage customers to visit the showroom to view Citroën dealership under new management ▪ Pictured at the announcement are Karl Larkin, Sales Manager, Citroën Airside, Ciaran O’Riordan, Director, Avanacar Ltd., Chris Graham, Managing Director, Citroën Ireland, Henry Flanagan, Financial Director, Avanacar Ltd., Sean Dunne, Director, I.M. European Motors and Damien Smyth, Managing Director & Dealer Principal, Citroën Airside. Commenting on the announcement, Henry Flanagan, Financial Director, Brightstone Trading Limited, said: “We are delighted to be working with the team at Citroën at a very exciting time for the brand. “We look forward to welcoming customers, both those who are returning and new, to the showroom in Airside.” Chris Graham, Managing Director, Citroën Ireland, added: “In IMEM, we believe our expertise lies in vehicle importation. “We also believe that dealer specialists represent the best and most effective route to market for our brands. “We are very pleased therefore to work with the experienced team in Brightstone to further develop the Citroën presence in North Dublin.” The dealership will be managed by Dealer Principal and Managing Director, Damien Smyth.